Version 001 / 2022
The importance of ABM is not the only marketing trend we have noticed over the past two years! The COVID pandemic and subsequent lockdowns have accelerated the evolution of the B2B Buyer Journey. Just Global’s latest White Paper will explain how – and what you need to do about it.
With ABM such a hot topic, you’d imagine that the alignment of sales and marketing teams would be increasing – but that’s not the case. There’s also a gap between expectations of what ABM can deliver – and what it can really achieve. This infographic captures the highlights from B2B Marketing’s ABM survey and provides a wealth of information on where ABM is at.
At B2B Marketing’s recent Account Based Marketing (ABM) event, Just Global was joined on stage by Tristan Jones, who leads EMEA Enterprise ABM. Find out how he and Just Global built a personalised, repeatable – and highly successful – ABM engine.
In a report sponsored by Just Global, B2B Marketing published the results of a survey of 100 client-side markets. It details the maturity of marketers’ ABM activity, their primary reason for going to market with an ABM programme and the main challenges and benefits they encountered. Download the report to find out how your ABM efforts compare to those of your peers.